Today’s successful brands are not the two dimensional facades they used to be, defined by marketing campaigns.
Modern brands are cultures rich and nuanced with clear beliefs and values, and they encourage their audiences to engage and even shape them. Their visual identities dont exist in brand guidelines; they exist in the physical stuff consumers see and touch in their everyday lives. So we focus on this from the start.
We begin projects by taking a cold, hard look at the reality of a brand’s “material culture” because an object tells you a lot about the people who made it. A brands material culture needs to accurately reflect the brand’s purpose and values. We design and orchestrate that material culture, ensuring that everything a brand makes tells the right story.
Optus, and also small businesses such as the Telstra Business Award winners and nominees.
Starting a business is hard but getting the right people to create beautiful yet impressionable work is even harder! Melissa and her team at Digital Graphic Design have made it so easy for me. Right from the ‘Hello, I’m Mel’ to the final design. Open communication and killer ideas. Super impressed!
Brand Dominance is possibly the best presentation designer on the planet! I love her level of professionalism and quick response time. My project went extremely well and I couldn’t have done it without her and the team.
And she’s pretty cute.
Melissa and her team were amazing to deal with! We presented at the iAwards last month with the presentation you designed and we actually won the award for our innovative product! The feedback we had on the presentation was amazing!
Mel has the ability to capture the essence of a company – its culture and then transform that into a brand. They gave Bollo Empire a recognisable identity that enabled us to present to the market confidently and professionally.
Melissa and her team are extremely efficient and professional. Their attention to detail and efficiency stands out from the rest of the crowd. I would recommend her to anyone and hope she grows from strength to strength!